"> Advertise with Us
"> Contact Us

Whitepaper – How to sell marketing automation to executives

Written by B2B Marketing

Your download has started. Here are three more on this topic that may interest you.

Complete the form to instantly download all three.

You already know that marketing automation is the best way to get more done faster, reach the right prospects and improve conversion rates. But how can you convince your boss?You need to get into the heads of your CEO, head of finance and head of IT and craft a persuasive argument in the language they understand.This quick guide will help you do just that. Eloqua already work with thousands of sales and marketing professionals who have already gotten executive buy-in and are benefitting from marketing automation. This whitepaper will teach you:What keeps your executives up at nightHow they view the marketing departmentAnd how marketing automation can address their concerns and win them over.

You already know that marketing automation is the best way to get more done faster, reach the right prospects and improve conversion rates. But how can you convince your boss?

You need to get into the heads of your CEO, head of finance and head of IT and craft a persuasive argument in the language they understand.

This quick guide will help you do just that. Eloqua already work with thousands of sales and marketing professionals who have already gotten executive buy-in and are benefitting from marketing automation. This whitepaper will teach you:

  • What keeps your executives up at night
  • How they view the marketing department
  • And how marketing automation can address their concerns and win them over.
LeadgenReport1000x750pixNEW.jpg
  • Marketing operations and technology [MarTech]

Martech Vendor Spotlight Report for Lead Generation

  • Marketing operations and technology [MarTech]

Lead generation has always been a critical aspect of B2B marketing, with marketing teams needing to feed the often insatiable demand of sales for fresh opportunities. But there are a unique set of challenges and

MVSR-DXM-Report-Mockup-1
  • Marketing operations and technology [MarTech]

Martech Vendor Spotlight Report for Digital Experience Platforms 2024

  • Marketing operations and technology [MarTech]

Watch our on-demand webinar “How to select your next digital experience platform” to learn more about this topic. In a marketing landscape where standing out is virtually impossible, choosing the right digital experience platform is

Oktopost-report-graphic
  • Marketing operations and technology [MarTech]

The strategic imperative for a B2B-specific social media management platform.

  • Marketing operations and technology [MarTech]

Social media has become a cornerstone of B2B marketing strategies, offering unparalleled opportunities for lead generation, brand building, and customer engagement. However, the unique complexities of the B2B buying process demand a more nuanced approach

Download the Report

Access These Extra Downloads

Country Flag

B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.

"> Learn more