Six ways to use telemarketing as a complementary channel to boost the results of your next campaign.   Marketing messages are amplified and reinforced by repeatedly exposing prospects to a variety of media, so it pays not to rely on any channel as a standalone solution. While B2B marketers are developing a taste for the high-tech tools and tactics enabled by marketing automation, the addition of tried and tested telemarketing to the mix can create an uplift of up to 75 per cent in qualified leads from a typical programme.