This whitepaper is designed to show brands a means to combine finance and CRM solutions to create business efficiencies. It charts the evolution of both CRM and finance applications into critical front office functions, and explains how their integration can create genuine business advantage.

- Marketing operations and technology [MarTech], Strategy and Evolution
Martech Vendor Spotlight Report: Top B2B AI Marketing Tools in 2025
- Marketing operations and technology [MarTech], Strategy and Evolution
In today’s marketing climate, AI is constantly evolving. After all, we’ve come a long way since the early days of ChatGPT. However, with so many AI marketing tools on offer now, it can be difficult