With so much focus on digital activity and 93 percent of B2B purchases starting online, the company website has become the proverbial shop window, the face of the business, with all digital sign posts pointing to it. But for every B2B site visitor who converts, there are 20 prospects who interact with a company website then disappear. Research shows that only 5 percent of B2B website visitors go on to transact with that business in the form of an enquiry, information request or purchase. If you could identify those visitors that choose to just have a look around rather than convert to lead immediately, how would that impact your business? This Lead Forensics whitepaper shows you how IP look-up technology can help you identify those anonymous visitors and increase the ROI on your online marketing.