"> Advertise with Us
"> Contact Us

Whitepaper – Lead Follow-up guide

Your download has started. Here are three more on this topic that may interest you.

Complete the form to instantly download all three.

With the best will in the world, there’s not a single lead generation company that can provide you with a sales-ready lead that just needs a call to convert.It’s likely that they’ll need some work before they’ll convert, so getting the follow-up right is essential.This guide provides tips on the five steps that anyone can take which, if followed, are guaranteed to improve your lead conversion rate and the efficiency of your campaigns.

With the best will in the world, there’s not a single lead generation company that can provide you with a sales-ready lead that just needs a call to convert.
It’s likely that they’ll need some work before they’ll convert, so getting the follow-up right is essential.
This guide provides tips on the five steps that anyone can take which, if followed, are guaranteed to improve your lead conversion rate and the efficiency of your campaigns.

B2B Ignite Delegate Brochure - 2025
  • Brand, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], Strategy and Evolution

The B2B Ignite 2025 Delegate Brochure

  • Brand, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], Strategy and Evolution
The B2B Ignite 2025 delegate brochure is packed with all the information you'll need ahead of booking your B2B Ignite ticket.
B2B Ignite Agenda - 2025
  • Brand, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], Strategy and Evolution

The B2B Ignite 2025 Agenda

  • Brand, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], Strategy and Evolution
The B2B Ignite 2025 agenda is packed with exclusive research, insights, and evidence to show you what’s changed in B2B, and what’s coming next. You’ll hear detailed, no-holds-barred case studies: exactly what’s working, and what’s
Elevation Awards 2025 - submission guide
  • ABM & demand generation, Brand, Content, Creative & Campaigns, Data and Insights, People, Teams and Skills, Strategy and Evolution

Elevation Awards 2025 Submission Guide

  • ABM & demand generation, Brand, Content, Creative & Campaigns, Data and Insights, People, Teams and Skills, Strategy and Evolution
Ready to showcase your B2B marketing success? Download the Elevation Awards 2025 Submission Guide for everything you need to know about entering, including key dates, categories, and tips for crafting a winning entry.

Download the Report

Access These Extra Downloads

Country Flag
Propolis logo white

B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.

"> Learn more