With the best will in the world, there’s not a single lead generation company that can provide you with a sales-ready lead that just needs a call to convert.
It’s likely that they’ll need some work before they’ll convert, so getting the follow-up right is essential.
This guide provides tips on the five steps that anyone can take which, if followed, are guaranteed to improve your lead conversion rate and the efficiency of your campaigns.
- Content, Creative & Campaigns
Why leads aren’t everything and you need to align your content with self-serve buyer journeys
- Content, Creative & Campaigns
This report takes a detailed look at why content marketing needs to be so much more than just generating leads downloading a report (yes, we know). Of course, this still plays an important role, but
