Every time you send a mailing to the wrong person you're damaging your brand and your ROI.This whitepaper looks at why maintaining your database is so important, but so difficult. A good, accurate database will save you money and make sure that your communications always hit their target.It looks at how you can make sure your database is free of duplicates, how you the information can be as accurate as possible and how to put in place a database strategy that will help you keep on top of it, as well as suggesting some tools that will help.