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How to Develop a Scalable 1:Many ABM Strategy

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Five Steps to Building a Brand Business Case

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The Elevation Awards 2024 Winners Report

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What is customer knowledge sharing and why is it important?

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How to Build a Data Strategy in Four Steps

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Martech Vendor Spotlight Report 2024 for Account-Based Marketing

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2024 Propolis Community Sprint Report – Commercial Marketer

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Creating a Value-Added Marketing Strategy

Home » Reports & Models » Whitepaper – Maintaining a marketing database

Whitepaper – Maintaining a marketing database

Your download has started. Here are three more on this topic that may interest you.

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Every time you send a mailing to the wrong person you're damaging your brand and your ROI.This whitepaper looks at why maintaining your database is so important, but so difficult. A good, accurate database will save you money and make sure that your communications always hit their target.It looks at how you can make sure your database is free of duplicates, how you the information can be as accurate as possible and how to put in place a database strategy that will help you keep on top of it, as well as suggesting some tools that will help.

Data and Insights

Every time you send a mailing to the wrong person you’re damaging your brand and your ROI.

This whitepaper looks at why maintaining your database is so important, but so difficult. A good, accurate database will save you money and make sure that your communications always hit their target.

It looks at how you can make sure your database is free of duplicates, how you the information can be as accurate as possible and how to put in place a database strategy that will help you keep on top of it, as well as suggesting some tools that will help.

Data and Insights

Future-ready: How to adapt to fading cookies

Data and Insights

In today’s rapidly evolving digital landscape, B2B marketers are facing the monumental shift away from third-party cookies, and this report provides essential insights to help navigate this transition successfully.

Data and Insights, Strategy and Evolution

The B2B Marketing Global Agencies Benchmarking Report 2024

Data and Insights, Strategy and Evolution

By now, you’ve probably seen our 2024 UK and US Agencies Benchmarking reports, and if you haven’t, what are you waiting for? Check both of those out! This year, we took a step back and

Data and Insights

B2B Multi Channel Strategy: Market Research Report

Data and Insights

How well does your current multi channel strategy match up? Supported by our first party research, this report provides the most relevant and timely multi-channel insights to achieve fully integrated, seamless and unified multi-channel experiences.

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