Multi-national corporations who want to run the same telemarketing campaign in several countries have two basic options: centralising the whole process in a single multi-lingual call centre or decentralising it to local call centres in each country.This whitepaper will break down the options available and help you work out which approach is best for you. It looks into the average costs of the two scenarios, the quality of the telemarketers you will require, and how to handle the process on a much smaller, more local level.