As companies face ever mounting global competition, the ability to manage information is set to play an increasingly important role in competitive strategy. The ability to capture information on customer needs and marshal the resources of the firm to deliver solutions tailored accordingly is vital for any business.However, an information enabled strategy can only be as good as the information on which it is based. Companies need to ensure the quality and accuracy of the data entered into their CRM systems if they are to provide a sound basis for subsequent decisions about the business.This whitepaper shows you how to determine the relevant information to collect, how to ensure data quality and how to extract the full value from your data.