Last year Episerver conducted research to see how UK brands were tackling the onslaught of social media. The results found that while businesses were clear about the need to be active on social channels, there was general confusion about how best to go about it once the channels were set up. One year on and Episerver returned to the theme, looking at new entrants in the mix such as Google+ and Pinterest. Once again they asked 250 UK marketing decision makers to tell them more about how they are implementing social media and how they will be looking to manage social channels and communities over the next few years. This report examines the results of the study and sets out best practice advice to help brands best manage their online communities and social media channels. It also includes guidance on how brands should execute social media or community management and assesses the results that can be acheived by efficiently implementing this.