Unlock the full business value of social media enagement with this whitepaper. Most B2B companies know that social media marketing has the potential to deliver great business value. However, unfamiliarity with new platforms and approaches, together with the complexity of the social media environment, has tended to prevent a coherant and workable strategy from being established. This whitepaper sets out the four pillars of a successful, organisation-wide social media marketing strategy. It contains advice and guidance for establishing each of the four pillars: Executive endorsement Business case Operational framework Implementation plan