For more than three decades, Steve Jobs transformed product launches into an art form. His bold vision for media consumption and his rise as the world’s most celebrated corporate storyteller helped make Apple the most valuable company in the world.
Whether you’re a CEO, manager, entrepreneur, small business owner or sales/marketing professional, there’s so much you can learn from the man that turned product launches into global events. This whitepaper looks at the 10 key techniques that Jobs used to inform, educate and entertain.
