Marketers have historically focused on activity metrics such as open-rates and click-throughs to track campaign performance – yet this data is not relevant or relatable when it comes to reporting on your true value to the company. Marketers are now being challenged to demonstrate and increase their contribution to revenue, and Revenue Performance Management (RPM) is rapidly emerging as an effective way to track this. Yet despite the great potential RPM offers, there is a danger that this new category will be hyped too quickly, causing some companies to rush to adopt it before they have the right foundations in place.This whitepaper will help educate companies on the foundational aspects of RPM, providing guidance to help organisations determine whether or not they are ready to adopt RPM tools and processes, whilst also offering insights into the powerful payoffs its can provide when implemented properly.