Social media has opened the lines of communication between producers and consumers. Many businesses are now using social media to go beyond marketing, and use it for customer service, product development, employee engagement and crisis response. Useful Social Media have conducted a survey of over 650 marketers from Europe and the USA and from both B2B and B2C backgrounds, and the statistics, facts and trends that emerged are laid out in this extensive free whitepaper. This report outlines what corporate social media teams look like and what they do, who 'owns' a company's social media, what sort of budgets social media teams have, ways of measuring your social media results and how to work with external service providers.