An analysis of intelligent data usage in UK businesses.While concepts such as a 'single view of the customer' and the 'data-driven business' have been around for quite a while, D&B's latest snapshot research suggests that for UK businesses these are still far from the norm. For those organisations that are implementing increasingly inteligent data strategies, however, the benefits are significant.This whitepaper looks at recent research indicating that companies with better data and better access to that data are performing much better than companies whose data is fragmented and unreliable. It will show you how to implement a data infrastructure that works and which allows your business to be truly intelligence-led.