The connection between marketing and business goals is well recognised, but Forrester’s recent report suggests nearly half their businesses don’t see the financial value of marketing. To demonstrate the real business benefit of marketing to the board you need to make sure you are measuring the right thing?
This whitepaper explores the importance of measuring ROMI.
Lead generation has always been a critical aspect of B2B marketing, with marketing teams needing to feed the often insatiable demand of sales for fresh opportunities. But there are a unique set of challenges and
Watch our on-demand webinar “How to select your next digital experience platform” to learn more about this topic. In a marketing landscape where standing out is virtually impossible, choosing the right digital experience platform is
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
