Is B2B marketing really all that different from B2C marketing? We at B2B International certainly believe so. This white paper outlines 10 key factors which are unique to B2B marketing and of crucial relevance when implementing a business-to-business marketing strategy. By Matthew Harrison, Paul Hague & Nick Hague, B2B International
- ABM & demand generation, Brand, Content, Creative & Campaigns, Data and Insights, People, Teams and Skills, Strategy and Evolution
Elevation Awards 2025 Submission Guide
- ABM & demand generation, Brand, Content, Creative & Campaigns, Data and Insights, People, Teams and Skills, Strategy and Evolution
Ready to showcase your B2B marketing success? Download the Elevation Awards 2025 Submission Guide for everything you need to know about entering, including key dates, categories, and tips for crafting a winning entry.
