As a content marketer, anything you can do to improve your batting average is a good thing, for your company and for your career. One sure way to boost your performance is to excel at search engine optimisation, since search traffic is engaged and comes ripe for commerce.But SEO hasn’t traditionally been a core skill of the content marketer. It’s usually been done by hired “SEO ninjas”, using all manner of arcane techniques to improve rankings and drive traffic.This whitepaper will show how you can start optimising your content for search yourself – without big additions to your team or budget.