Owning the customer journey is one of the surefire ways for marketers to ensure they are taken seriously by the rest of the business.
This research project conducted by B2B Marketing and Squiz investigates the importance of customer centricity to marketers, the value it has to the rest of the business, and the tools and technologies needed for marketers to put customers first.
The report emphasizes the importance of customer knowledge sharing in today’s competitive market, where customers demand instant, personalized, and relevant information. Traditional methods of customer engagement are failing as they often make it difficult for
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
