‘Why are we changing maps?’: The power of data visualisation for storytelling

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Maps and visual data mapping have the power to change marketing.

Data is essential to all marketing efforts. But presenting that data can be difficult – either because it’s highly complex or it’s too dull to get people excited.

This feature produced by B2B Marketing and Esri UK demonstrates the power of doing data visualisation well and offers insights into the tools that can help.

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Ready to showcase your B2B marketing success? Download the Elevation Awards 2025 Submission Guide for everything you need to know about entering, including key dates, categories, and tips for crafting a winning entry.
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This report is your ultimate guide to the most innovative and impactful campaigns in the industry. From groundbreaking omni-channel strategies to revolutionary uses of AI, this report showcases the most pioneering initiatives that have driven

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B2B strategies. B2B skills.
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Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.