Why marketing automation? An IT professional’s guide

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As the digital age continues to evolve, enterprise technology buyers are under growing pressure to invest in solutions that deliver the digital experiences that customers have come to expect. Indeed, 70 per cent of modern buyer decisions have been made before customers ever engage with sales. So, it's imperative that businesses provide the customer experiences that will engage prospects, whatever stage they are in the buying cycle.This whitepaper by Oracle Marketing Cloud explores the common misconceptions about marketing automation and how it can be effectively integrated into an organisation.

As the digital age continues to evolve, enterprise technology buyers are under growing pressure to invest in solutions that deliver the digital experiences that customers have come to expect. Indeed, 70 per cent of modern buyer decisions have been made before customers ever engage with sales. So, it’s imperative that businesses provide the customer experiences that will engage prospects, whatever stage they are in the buying cycle.

This whitepaper by Oracle Marketing Cloud explores the common misconceptions about marketing automation and how it can be effectively integrated into an organisation.

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Martech Vendor Spotlight Report for Lead Generation

Lead generation has always been a critical aspect of B2B marketing, with marketing teams needing to feed the often insatiable demand of sales for fresh opportunities. But there are a unique set of challenges and

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Martech Vendor Spotlight Report for Digital Experience Platforms 2024

Watch our on-demand webinar “How to select your next digital experience platform” to learn more about this topic. In a marketing landscape where standing out is virtually impossible, choosing the right digital experience platform is

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The strategic imperative for a B2B-specific social media management platform.

Social media has become a cornerstone of B2B marketing strategies, offering unparalleled opportunities for lead generation, brand building, and customer engagement. However, the unique complexities of the B2B buying process demand a more nuanced approach

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B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.