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Explore frameworks and guides on how to identify, build and manage a successful B2B brand strategy that enhances your market presence and resonates with your target audience.

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Strategy and Evolution

Explore insights and guidance curated especially for senior marketing leaders looking to influence and enhance corporate strategy, as well as drive marketing excellence within their organizations.

ABM & demand generation, Content, Creative & Campaigns

How to Develop a Scalable 1:Many ABM Strategy

Brand

Five Steps to Building a Brand Business Case

Channel partnership

Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing

Content, Creative & Campaigns

The Elevation Awards 2024 Winners Report

Customer experience [CX]

What is customer knowledge sharing and why is it important?

Content, Creative & Campaigns, Data and Insights

How to Build a Data Strategy in Four Steps

Marketing operations and technology [MarTech]

Martech Vendor Spotlight Report 2024 for Account-Based Marketing

People, Teams and Skills

2024 Propolis Community Sprint Report – Commercial Marketer

Content, Creative & Campaigns, Strategy and Evolution

Creating a Value-Added Marketing Strategy

Home » Reports & Models » Your buyer 2.0 marketing strategy overhaul kit

Your buyer 2.0 marketing strategy overhaul kit

Your download has started. Here are three more on this topic that may interest you.

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Everything is changing in B2B marketing. New content forms – blogs, videos, webinars, Twitter, Vine, Instagram – hardly existed in B2B marketing a mere two years ago and yet now seem imperative, in some way, to any marketing campaign. And on top of this customers are evolving just as rapidly, becoming more empowered, more overloaded with content and with shorter attention spans than ever before. Your marketing plan needs to change too.This paper from Citrix and B2B Marketing provides a step-by-step guide to reinventing your marketing plan to fit the needs of buyer 2.0. You will discover eye-opening stats, a customer journey-tailored content strategy that delivers, and the crucial role of PEM - positive emotional messaging.

Strategy and Evolution

This paper from Citrix and B2B Marketing provides a step-by-step guide to reinventing your marketing plan to fit the needs of buyer 2.0. You will discover eye-opening stats, a customer journey-tailored content strategy that delivers, and the crucial role of PEM – positive emotional messaging.

Strategy and Evolution

The B2B Marketing UK Agencies Benchmarking Report 2024

Strategy and Evolution

It’s that time of year again. The B2B Marketing UK Agencies Benchmarking Report is back and it’s showcasing the ever-changing B2B landscape. This year, we gathered data from an impressive 106 agencies; plus, we ranked

Data and Insights, Strategy and Evolution

The B2B Marketing Global Agencies Benchmarking Report 2024

Data and Insights, Strategy and Evolution

By now, you’ve probably seen our 2024 UK and US Agencies Benchmarking reports, and if you haven’t, what are you waiting for? Check both of those out! This year, we took a step back and

Strategy and Evolution

The B2B Marketing US Agencies Benchmarking Report for 2024

Strategy and Evolution

This year has certainly been an unpredictable one in the US. Along with the rise of AI, there’s been a potential TikTok ban in the cards, as well as the delay of third party

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