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Your personal and professional brand

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We’ve all been told relentlessly about how important it is for the c-suite to be on social media. We’ve all sat down with our CEO and explained Twitter and LinkedIn, and why it’s in their interest to update both regularly. We also spend our time on employee advocacy programmes, informing our technical experts that the benefits of their personal brands are numerous and it’s a no brainer to work on it. But we’re not always the best at taking our own advice, and our own brands suffer as a result.

For many, the prevailing thought is the needs of the company come first, and there isn’t time to commit to more selfish pursuits. But that doesn’t have to be the case. A strong personal brand can be used to improve your marketing function in a number of ways, and is never there simply to bolster your CV.

At this roundtable, we discussed:

  • Top tips for establishing your personal brand, both on and offline.
  • How to leverage your personal brand for more clout at board level.
  • How to activate your personal brand when recruiting.
  • Should you be concerned with the personal brand of the marketers in your team?
  • Striking a balance so you don’t come off as too ‘careerist’.
B2B Ignite Agenda - 2025
  • Brand, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], Strategy and Evolution

The B2B Ignite 2025 Agenda

  • Brand, Content, Creative & Campaigns, Customer experience [CX], Data and Insights, Marketing operations and technology [MarTech], Strategy and Evolution
The B2B Ignite 2025 agenda is packed with exclusive research, insights, and evidence to show you what’s changed in B2B, and what’s coming next. You’ll hear detailed, no-holds-barred case studies: exactly what’s working, and what’s
Elevation Awards 2025 - submission guide
  • ABM & demand generation, Brand, Content, Creative & Campaigns, Data and Insights, People, Teams and Skills, Strategy and Evolution

Elevation Awards 2025 Submission Guide

  • ABM & demand generation, Brand, Content, Creative & Campaigns, Data and Insights, People, Teams and Skills, Strategy and Evolution
Ready to showcase your B2B marketing success? Download the Elevation Awards 2025 Submission Guide for everything you need to know about entering, including key dates, categories, and tips for crafting a winning entry.
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  • Brand

Bridging Marketing and HR: Building an irresistible employer brand through social media advocacy.

  • Brand

This guide will provide Marketing and HR leaders with actionable steps to collaborate on building a strong employer brand using social media, employee advocacy programs, and referral-based hiring. This process effectively demonstrates how to use

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