Research Now and Survey Sampling International (SSI) have completed their merger, having received regulatory approval.
The combined company will now be operate under the name Research Now SSI. It will continue to be privately held with the current majority owners Court Square Capital Partners and HGGC. The tie-up was first announced in October.
The merger establishes Research Now SSI as the market research industry’s largest provider of online panel data and technology-based research solutions based on opted-in data.
Gary Laben, CEO of Research Now, who will lead the combined company, said: “Together, we are exceptionally well positioned for growth in our established market research customer base as well as in new, strategic areas that span the entire marketing continuum of data-driven consumer engagement.”
