Market research business Research Now SSI has rebranded as Dynata following a merger in 2017.
After the merger Research Now and SSI retained their individual names under the brand, which were placed alongside each other. Now they will be united under a single logo which has taken on a light blue colour palette.
Dynata will reflect the company’s value proposition of offering one of the biggest pools of first party data collected from actual people. The focus comes as the company say it believes marketers have evolved to seek out reliable data rather than big data when seeking a competitive advantage.
Gary Laben, CEO at Dynata, said the new name and brand identity signified the company’s ongoing commitment to revitalise data-driven marketing and be a major provide in first party data.
“Our new brand is representative of our growth strategy and vision. Just as we have undergone an organisational transformation via our merger, we look to transform marketing in an era requiring trustworthy data and to help our clients achieve better business results,” Laben added.
