25 stats Marketers should know about video
Though most people on the commercial side of business will understand that video, made well and with a good distribution strategy, could do wonders for a brand’s profile, most of the rest of the board will not. Evidence is required. Here is that evidence…
Online Video general:-– YouTube accounts for over 28% of all Google searches (Comscore)– 140 videos are viewed for every person on the planet (YouTube)– Branded video content reaches nearly half (46%) of all UK internet users. More than half those people (54%) go on to click through to the brand’s website, and a different 54 percent will visit the brand’s YouTube channel, if they have one. (EConsultancy)– Video search results have a 41% better click through rate than its text counterpart– Globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016. (Cisco)- Morgan Stanley predicts that YouTube will generate $20bn by 2020, from $7.1bn in 2013
Video shopping:-– Retail videos on a webpage can increase conversion by 30% (EConsultancy)– 90% of online shoppers found video helpful in making purchase decisions (Video Brewery)– 64% of viewers are more likely to make a purchase in an online store after viewing a video (Comscore)– 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions (Invodo)– 4 in 10 shoppers visited a store online or in person as a direct result of watching a video (ReelSEO)
Business Video:-– Video promotion is over 6 times more effective than print and online (Atlas)– Video content can increase the chances of front page Google ranking by 53 times (Cisco)– Forbes revealed that that 75% of executives questioned watch business related videos every week– Of those, 65% visit the marketer’s website after viewing a video– Forbes again – 50% of those who viewed a marketing video went on to make a purchase for their business
Social video:-– 76 percent of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration. (Social Media Examiner)– 92 percent of mobile video viewers share videos with others (Invodo)– People are most likely to engage with branded content on social media that contains pictures (44%) and videos (37%) (Performics)– Videos are shared 1,200% more times than links and text combined (Simply Measured)– ‘Video’ in the subject line of emails increase click through rate by 7-13% (Experian)
Media Industry:-– According to the IAB, UK video advertising grew by 46% in 2012 at around half of all cinema ad spend– In 2012 4.6 billion people chose to watch video ads. That’s chose to watch not just an impression (Ad Age)– Of those exposed to video advertising – average brand favourability was 58% (+55% uplift vs. non- exposed control sample) (Unruly Media)– Viewers spend 100% more time on pages with videos on them (MarketingSherpa)– According to the Online Publishers Association, 80% of internet users recall watching a video ad on a website they visited in the past 30 days. Of that 80%:-46% took some action after viewing the ad26% looked for more information about the subject of the video22% visited the website named in the ad15% visited the company represented in the video ad12% purchased the specific product featured in the ad
For more informed views on video, get in contact with us at The Peloton.