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AGENCY NEWS: 2012 B2B Marcomms Agencies League Table

October 9, 2012

Topping the eighth annual B2B Marketing Marcomms Agencies League is a new entry from Devon-based agency Bray Leino.

Following behind in second and third place are two more new entries, Amaze and Gyro respectively. Last year’s number one, IAS B2B Marketing, appears at number four this year.

Demonstrating health in the agency sector, the average growth for agencies was 57 per cent. CleverTouch was this year’s fastest growing B2B agency with a year-on-year growth of 85 per cent, Earnest and Really B2B came second and third with a growth of 75 and 73 per cent respectively.

Speaking about the table, Joel Harrison, director of editorial and content at B2B Marketing, said, “This year’s league table is bigger than ever, with 50 agencies featured for the first time, and record results listed for agency performance over the last 12 months – despite adverse economic conditions.”

The top 50 B2B agencies are as follows:    1    Bray Leino            2    Amaze            3    Gyro            4    IAS B2B Marketing            5    Gravity Global            6    Reading Room            7    Rufus Leonard            8    Volume            9    Tangent Snowball            10    Refinery Marketing Communications             11    DNX            12    The Marketing Practice            13    Balloon Dog             14    Dragon Rouge            15    Mason Zimbler            16    Marketing Options International            17    Kingpin            18    Ledger Bennett            19    Oliver Marketing            20    OMG            21    Wyatt International            22    Cirkle        23    Purple Agency        24    BDB             25    McDonald Butler Associates        26    Technical Associates Group        27    DirectionGroup            28    Proctor & Stevenson            29    Omobono            30    The Crocodile            31    Fox Parrack Singapour        32    Brandformula        33    Earnest        34    Napier Partnership            35    Oomph            36    Torpedo        37    Coast Digital             38    Shere Marketing        39    Crafted             40    CIB        41    Connection2        42    Jellybean        43    CleverTouch Marketing        44    Marketecture        45    Clock Creative Communications        46    438 Marketing        47    Purestone        48    Clear B2B Marketing & PR        49    Really B2B            50    Forever Creative

A benchmarking report compiling all data, including a reputation score for participating agencies, is available to download.

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