AGENCY NEWS: 2012 B2B Marcomms Agencies League Table
Topping the eighth annual B2B Marketing Marcomms Agencies League is a new entry from Devon-based agency Bray Leino.
Following behind in second and third place are two more new entries, Amaze and Gyro respectively. Last year’s number one, IAS B2B Marketing, appears at number four this year.
Demonstrating health in the agency sector, the average growth for agencies was 57 per cent. CleverTouch was this year’s fastest growing B2B agency with a year-on-year growth of 85 per cent, Earnest and Really B2B came second and third with a growth of 75 and 73 per cent respectively.
Speaking about the table, Joel Harrison, director of editorial and content at B2B Marketing, said, “This year’s league table is bigger than ever, with 50 agencies featured for the first time, and record results listed for agency performance over the last 12 months – despite adverse economic conditions.”
The top 50 B2B agencies are as follows: 1 Bray Leino 2 Amaze 3 Gyro 4 IAS B2B Marketing 5 Gravity Global 6 Reading Room 7 Rufus Leonard 8 Volume 9 Tangent Snowball 10 Refinery Marketing Communications 11 DNX 12 The Marketing Practice 13 Balloon Dog 14 Dragon Rouge 15 Mason Zimbler 16 Marketing Options International 17 Kingpin 18 Ledger Bennett 19 Oliver Marketing 20 OMG 21 Wyatt International 22 Cirkle 23 Purple Agency 24 BDB 25 McDonald Butler Associates 26 Technical Associates Group 27 DirectionGroup 28 Proctor & Stevenson 29 Omobono 30 The Crocodile 31 Fox Parrack Singapour 32 Brandformula 33 Earnest 34 Napier Partnership 35 Oomph 36 Torpedo 37 Coast Digital 38 Shere Marketing 39 Crafted 40 CIB 41 Connection2 42 Jellybean 43 CleverTouch Marketing 44 Marketecture 45 Clock Creative Communications 46 438 Marketing 47 Purestone 48 Clear B2B Marketing & PR 49 Really B2B 50 Forever Creative
A benchmarking report compiling all data, including a reputation score for participating agencies, is available to download.