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NEWS: Photos boost retweets 35%

March 17, 2014

Tweets including photos have up to 35 per cent more retweets, according to new research into effective tweets across verified accounts carried out by the social network.

Meanwhile, videos give tweets a 28 per cent boost in retweets and quotes 19 per cent.

Interestingly tweets including numbers receive a 17 per cent increase, reflecting the popularaity of facts, statistics and infographic sharing.

However, hashtags only give tweets a 16 per cent boost.

The social site has released a chart to highlight how these findings change across different industries:

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