RESEARCH NEWS: B2B vouchers sales boost
B2B gift card and voucher sales have seen a growth of 4.6 per cent in the first quarter of 2013, according to the latest statistics from The UK Gift Card & Voucher Association (UKGCVA).
The report shows a like-for-like corporate sales of gift cards and vouchers were up by 4.7 per cent over the period of January to March 2013.
This strong growth was witnessed across all types of B2B gift card sales, with growth of closed loop gift cards entirely driven by corporate sales in this quarter growing by 19 per cent.
Plus B2B sales of restricted loop gift cards increased by almost 57 per cent. Restricted Loop gift cards, only accepted in a pre-set selection of shops, now represents one of the most popular types of gift card across the entire market.
Andrew Johnson, director-general of the UKGCVA, said: “With strong growth yet again witnessed from the corporate sector, we don’t expect corporate investment to slow down anytime soon as more and more companies see the benefits of using vouchers as part of customer incentive or employee reward schemes.”
Related Professional content
Related free content
Related training courses
- Printed web pages – A missed opportunity for marketing? February 2, 2016 - 4:53pm Read more
- The B2B salesperson isn’t dying, content is keeping them alive January 28, 2016 - 10:39am Read more
- Will the real B2B customer please stand up? January 27, 2016 - 11:08am Read more