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SOCIAL MEDIA NEWS: Facebook to launch ROI tool

November 20, 2012

Arguments about whether B2B brands should bother advertising on Facebook could soon be a thing of the past, as the social network is launching an ROI tool.

Designed to help marketers and advertisers understand how much they are getting in return for their Facebook spend, the tool will be available via Facebook’s Ads Manager platform.

Facebook claims the tool has been launched after marketers calling for more transparency and data from Facebook regarding campaign activities.

The stats generated will include data harvested from non-Facebook clicks, generated after a user has exited Facebook via an ad.

The ROI calculator is a bold move from Facebook, as it will doubtlessly highlight some brands aren’t getting much value from the platform. Conversely, brands which see impressive ROI stats are likely to invest more in the platform.

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