Electrical wholesaler Rexel UK has appointed Cogent as its lead integrated communications agency following a pitch.
The agency will be a key partner to the company as it rolls out its newly unified brand, which brings together the company’s multiple trading divisions under the Rexel brand name.
Cogent has been appointed to increase brand awareness, deepen relationships with Rexel’s UK customers and strengthen its position in the marketplace.
Caren Munro, Rexel UK’s head of marketing said: “With 250 branch locations across the UK and a newly launched web shop, our business is ideally positioned to push forward as a leading player in the electrical wholesale market. Cogent demonstrated the energy, experience and expertise we need in a true communications partner to work closely with us as we continue on that exciting journey.”
