Data guru Richard Lloyd has joined Information Arts following his swift departure from Infogroup UK.
The data specialist, who has been in the business for 22 years and set up Experian’s B2B marketing division, will be tasked with increasing sales for the data company’s OMNI database.
Lloyd’s last position with Infogroup UK, formally InfoUK, saw him taking responsibility for launching it in the UK market. However when CCMP Capital acquired its US parent company, the business’ structure changed and it is understood his departure was part of the modification.
Commenting on his new position Lloyd said, “I’m excited about joining the company at this key time and getting stuck into the new challenge of heading up data.”
