The Royal Institution of Chartered Surveyors (RICS) has undertaken a major digital transformation to provide its members with a new globally branded multi-device digital channel.
The new project, designed by London-based digital agency, Fortune Cookie, focuses on the redevelopment of RICS’ web portal, in order to improve the brand experience and deepen the engagement for the institution’s members. The programme will also encompass a full range of digital services and functionalities, including content management, community, e-commerce, mobile and social media.
Commenting on the initiative, Marcus Potter, executive director for developing markets at RICS, said, “This is an incredibly exciting project that supports our aim to provide value to our existing members through the use of digital channels.”
Maggie Lonergan, client development director at Fortune Cookie, added, “The content and functionality will support members at all stages of their career development ensuring that the institution remains a relevant advisor, mentor and facilitator at the forefront of its members’ minds. As such, members will be able to access RICS’ website via mobile and tablet PCs, transact through an improved e-commerce capability and exchange views with other members through a community area.”
Fortune Cookie started working on RICS’ project in December 2010 and expects to complete it in three years time.
- Content, Creative & Campaigns
B2B Marketing
RICS opts for a digital restyling
Related content
There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But
Fostering a truly inclusive business means creating an environment where every individual feels valued, safe, and heard. Hannah Stringer, Marketing Director at Moneypenny, emphasizes the importance of nurturing a culture that celebrates diversity in all
According to a new report by Google, just 40% of senior marketing decision-makers believe that their organisation has a clear marketing effectiveness goal, and just 20% agree on how to actually measure it. In Google’s
Access full article
B2B strategies. B2B skills. B2B growth.
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.