Private equity firm Rockpool Investments has invested in account based marketing consultancy, MomentumABM
This makes MomentumABM, Rockpool’s second investment in 2020, after investing over £41m in 2019.
The account based marketing consultancy will continue to be led by CEO and founder, Alisha Lyndon. The business has experienced much growth in the past few years, and hopes to expand even more with this investment. With major clients such as Microsoft, Oracle and Amazon, MomentumABM provides services that unite both marketing and sales teams to grow key accounts.
Alisha, CEO and founder of MomentumABM said: “MomentumABM has demonstrated exceptional success in driving revenue growth for key accounts. This investment is an important step in strengthening Momentum’s position as one of the big players in ABM. It will enable us to add to our capabilities and serve global clients from strategy to execution – helping clients solve their most important growth challenges and capitalising on market opportunity.”
