The famous car brand Rolls-Royce has launched a multichannel campaign: ‘The ship that launched a thousand stories’, to celebrate the UT Boat’s 40th anniversary, part of its less known marine work.
Working with agency, Nomads, the creative shares real life stories of the marine community who still use the boat to sail across the globe.
An ongoing collection of videos will be avaliable on a new Rolls-Royce website. Plus, the online platform offers the marine community a chance to share their own UT experience by submitting stories and images.
Content will also be shared via print ads in key maritime media outlets and Rolls-Royce’s own sales material. The print ads share the UT story while also shedding light on Rolls-Royce’s commitment to crew safety and environmentally friendly solutions in vessel and equipment design.
Markus Keiper, executive vice president global marketing communications & CRM – Marine at Rolls-Royce, said: “The UT is a proud part of our history. Not only has the vessel served our customer and our company for forty years, it has become an international example of outstanding design. Nomads has crafted an incredibly detailed content strategy to mark this achievement and highlighted the forward thinking philosophies that underpin Rolls-Royce in a way that’s authentic and truly engaging.”
