Salesforce was ranked as the second quickest growing brand this year, according to Interbrand’s 2019 Best Global Brands Report.
The cloud software provider experienced a 24% increase in its brand value from $6.4bn in 2018 to $8bn in 2019. Tha fastest-growing brand was Mastercard, which experienced a 25% increase from last year to reach $9.4bn.
The value of each business was mainly determined by financial performance, but also considered factors such as sustainable demand and profit in the future.
Salesforce was the 70th biggest brand in terms of value overall in this year’s ranking.
Interbrand's top 5 fastest-growing brands of 2019MastercardSalesforceAmazonGucciStarbucks
B2B companies make list of top 20 global brands
Other B2B companies included IBM, Intel, Cisco, Oracle and SAP who made the top 20 for best brands. Apple, Google and Amazon retained their hold on the top three positions in the list. New entrant LinkedIn was listed at number 98.
Charles Trevail, global CEO of interbrand, said: “The age of brand positioning is over. In a world where customer expectations will continue to move faster than businesses, static brand positions and incremental change will just about keep brands in the game. But it will take, brave – we would say ‘iconic’ – moves, to make brands leap ahead of customer expectations and ultimately deliver extraordinary business results.”
2019 marks brand consultancy Interbrand’s 20th edition of doing this report.
