Salesforce has introduced its AI-powered Einstein ABM solution, which it says will enable sales and marketing teams to precisely target their most valuable accounts.
The company claims the solution will also enable marketing campaigns to be personalised as well as engage with prospects at scale.
Einstein ABM brings together new and existing Salesforce capabilities – Salesforce Einstein having been launched last year – which should allow companies to seamlessly bridge sales and marketing across the customer journey.
More specifically, Salesforce has explained that Einstein ABM will enable companies to identify the right accounts, improve account engagement, synchronise marketing and sales, and measure, modify and optimise marketing campaigns.
Salesforce’s stated aim with the new product launch is to help companies improve pipeline quality and turn leads into new deals.
Michael Kostow, SVP and GM, Salesforce Pardot, said: “Identifying the most valuable sales accounts to secure new business remains a challenge for many B2B companies.
“Oftentimes, there are many decision-makers within a targeted account, and it’s hard to personalise engagement at scale. Einstein ABM redefines B2B marketing, giving sales and marketing professionals the tools they need to secure new business and grow existing accounts, all on one platform powered by AI.”
