The cloud-based software company Salesforce has announced a campaign to reaffirm their brand.
The campaign launched with the message: “We bring companies and customers together” as well as a series of creative images picturing the Salesforce mascots bringing Salesforce users and their customers together.
A key component of the campaign includes a partnership with content production company WaitWhat and Thrive Global’s CEO Arianna Huffington. The two companies have created a podcast called #MeditativeStory, which discusses mindfulness in the business world, which will be exclusively sponsored by Salesforce.
In a blog post, Salesforce EVP and CMO Stephanie Buscemi said: “Over the last six months, we’ve done a lot of research to learn more about what the Salesforce brand means to people. While our brand is strong, we learned that the rapid expansion of CRM outside of Salesforce automation combined with the fast-changing technology landscape means people still don’t understand well enough what exactly we do.”
Since starting 20 years ago, the San-Francisco-based company invented the social enterprise cloud and has become a top 10 global B2B brand, and the fourth fastest growing company in the world.
Buscemi said: “We make technology that supercharges every part of your company that connects with customers, delivering a 360-degree customer view across sales, marketing, service, e-commerce, mobile apps, connected products and more. CRM also powers integration with all the other parts of your business already humming along, including supply chains and finance. It’s back office, front office, and offices yet to come.”
