Global mobile technology giant, Samsung, has launched its much-awaited Galaxy Tab. Rivalling the iPad, the new media device offers PC-like browsing, as well as communication via email, voice and video call, SMS, MMS and social networking.
Although the Galaxy Tab display screen is over two inches smaller than the iPad’s, it has the advantage of supporting the latest Adobe Flash Player – notoriously lacking from Apple devices and a continued frustration of iPhone and iPad users. In contrast to the iPad’s launch that saw a lengthly release date, the Galaxy Tab will be available in the UK by mid-September.
Mobile marketing remains a relatively immature channel, in B2B especially, and yet something many marketers are seeing increasing potential in. As with the iPad, the launch of the Galaxy Tab will no doubt present brands and businesses with the opportunity to present products and services in new and innovative ways.
Commenting on the launch, president and head of mobile communications business at Samsung, JK Shin said, “Samsung recognises the tremendous growth potential in this newly created market and we believe that the Samsung Galaxy Tab brings a unique and open proposition to market.”
