Professional services companies feel unsatisfied with the returns on their CRM systems, despite reporting improved results compared to 2010, according to a recent report.
The annual report conducted by the Managing Partners’ Forum (MPF) and The Thriving Company reveals an underwhelming review of CRM uptake.
Despite the slow return on investment and low satisfaction, the area does still retain its position as a key investment focus for professional services firms.
Robin Dicks, director of The Thriving Company, said, “This report will serve as a wake-up call for firms and vendors alike.
“Firms must realise that there is additional value to be gained from CRM efforts and any firm wanting to achieve healthy financial results needs to unlock it in these times of challenging markets.”
