Trending Propolis Reports, Benchmarks and Models
As B2B marketers face rising pressure to prove impact and accelerate growth, go-to-market (GTM) strategy has become the cornerstone of commercial success. In our exclusive report, Unlocking B2B Growth: How a Winning Go-to-Market Strategy Drives
The Propolis Leaders Forum is B2B Marketing’s most exclusive sponsorship opportunity, offering unparalleled access to a highly engaged audience of over 70 senior B2B marketing leaders across the UK and US. As a sponsor, you
Looking to elevate your account-based marketing (ABM) program? How to Win with ABM: Lessons from the 2024 B2B Marketing Awards offers a behind-the-scenes look at what today’s top-performing B2B marketers are doing differently. Drawing from
In today’s marketing climate, AI is constantly evolving. After all, we’ve come a long way since the early days of ChatGPT. However, with so many AI marketing tools on offer now, it can be difficult
Are you ready for the future? This whitepaper, sponsored by FunnelFuel, is your essential guide to dominating B2B digital advertising in a privacy-first world. Packed with expert insights from leaders at Nasdaq, Palo Alto Networks
What Do Award-Winning B2B Marketing Teams Have in Common? Discover what sets top-performing B2B marketing teams apart in our exclusive 2024 B2B Marketing Awards Analysis. This must-read report dives into the core traits of award-winning
Trending Articles
I wanted to combine two interesting topics that today have so much attention in tech companies, social selling and AI. Another reason is that I’ve always had a curiosity on how to do better social
Our US Agencies Benchmarking Report was released just a few weeks ago and it is filled to the brim with interesting insights into the B2B landscape. And if you’re on the hunt to find out
As I sit down with my morning coffee, I follow the same routine I do every day and take 30 minutes to scroll through LinkedIn. It’s a place that’s allowed me to meet some wonderful
Good news! We’ve just launched our 2025 US Agencies Benchmarking Report and we are analyzing the top 10 US B2B marketing agencies, highlighting metrics such as gross income, specialisms, YoY growth and headcount. Every year,
The second meeting of the Mosaic Project, a consortium of marketing technology leaders, took place in London in May 2025. Organised by Clevertouch Consulting and chaired by Professor Rob Angell of University of Stirling, the
‘Only half of marketing works’ I’ve often heard this said in jest as a mis quotation of John Wanamaker’s famous line: “Half the money I spend on advertising is wasted; the trouble is I don’t
No doubt, at some point in the last five years, you will have listened to a podcast, seen a keynote session, or read a report on the topic of changing buyer behaviour. If you haven’t,
When I began my career as a Business Development Representative (BDR), mytoolkit was laughably simple: a plugged-in phone and a stack of directories. My job was to dial through hundreds of listings, hoping to luck
Stumped on how to choose an ABM agency? Our UK Agencies Benchmarking Report featured some of the best in the region. Check out everything from the agencies who cracked the top five to some interesting
Trending Podcasts
B2B strategies. B2B skills. B2B growth.
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
Trending Case Studies
How Capgemini Scaled Global Marketing Impact with Propolis One of the most complex challenges senior global marketers face is to stay ahead of change while driving consistent, high-impact campaigns across regions. The solution? Propolis can
Discover how bold creativity and strategic storytelling transformed Allica Bank’s brand in the award-winning “Get Your Money Hat On” campaign. This exclusive case study reveals how Rooster Punk helped the fintech challenger bank break through
Marketing Teams Remain Competitive And Innovative For marketing teams to remain competitive and innovative, it’s important to invest in continuous learning and skill development. A marketing leader at a global professional services firm needed a
The evolution of marketing’s role in the business Within the world’s leading professional services firms, the marketing department plays a crucial role in driving strategic growth initiatives. Until recently, the marketing function at one of
Challenge: Expanding Market Presence and Generating Leads in a Competitive Landscape When Stefano Iacono was appointed as the Marketing Director for 6Sense in Europe, he faced a key challenge: expanding 6Sense’s market presence in the
Breaking Through the Noise to Boost Brand Awareness and Generate High-Quality Leads. Demandbase, a trailblazer in account-based marketing (ABM) solutions, faced an initial challenge back in the late 2010’s: amplifying their brand awareness and generating
Navigating B2B Advertising in the Cookieless Era Expandi, a leading MarTech company, identified a major opportunity to raise awareness and generate leads in the context of a significant shift in the market towards cookieless solutions
The Business Challenge SPRING Production, a 20-year-old company with a strong presence in Europe, faced a significant challenge when expanding into the UK market. With minimal brand awareness and a nuanced B2B landscape that differed
Pegasystem’s marketing challenges When reflecting on the daily challenges in a global marketing environment, managing differences across cultures, teams and regions, stands out as a significant hurdle. As a Regional Marketing Manager, Holger faced three
Trending Webinars
Leading from the frontlines: Marketing-driven commercial growth in the age of B2B transformation Leading from the frontlines: Marketing-driven commercial growth in the age of B2B transformation Leading from the frontlines: Marketing-driven commercial growth in the
Speakers: Joanna Moss, Marketing Director and Top Accounts & ABM, Salesforce Bev Burgess, Co-founder and Chief Executive, Inflexion Group Rhiannon Blackwell, ABM Leader, Global Marketing at PwC Dorothea Gosling, Executive Consultant, Inflexion Group About this
Presented by: Sam Zalesky, Manager, Propolis from B2B Marketing About this webinar: With growing concern around polarisation and political instability at home, and regional conflicts fundamentally reshaping supply chains and global trade, marketers need to
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- Wednesday, April 30th, 2025 | 9-11 AM GMT | In-Person
- April 3, 2025 I Amsterdam
- Winners Report Release: July 2025
- 27 June 2024, 4:00 PM BST
- February 2025 | Virtual
- 14 May 2024, B2B Marketing Offices, London, UK
- 9 September 2025 I London, UK
- 26 November 2025 | London, UK
- 5 November 2025 I London, UK