Andy Owen is a fine copywriter – a man who has dedicated his professional life to excellence in one area of direct response marketing. He’s also a friend.
I receive his email newsletter, Copycat – it is always a good read. Andy invests time and uses the medium of a newsletter to both educate and entertain. This month’s edition is about marketing to the over 50 age group.
He includes fabulous examples of poorly-written copy especially opening paragraphs that fail to engage the reader.
I commend it to you.
Andy’s work is among the best – but he’s fallen into a common trap using apostrophes where they are not needed.
Here’s my letter to him.
