SEO has beaten pay-per-click (PPC) and social media marketing as the top source for B2B marketers when it comes to lead generation, a report has found.
The 2011 State of Digital Marketing Report produced by Webmarketing 123, surveyed over 500 US online marketers, two thirds of whom are in the B2B sector.
B2B marketers credited SEO as making the biggest impact on lead generation goals by 57 per cent. Over a third revealed that most of their digital marketing budget is allocated to SEO, with 27 per cent of their budget being spent on PPC activity.
The survey also showed that LinkedIn topped the poll with 44 per cent of B2B marketers saying that the social media site produces the most lead flow.
