Tech firm start-up Sideways 6 has launched a dog-inspired marketing campaign to promote its integration with Microsoft teams.
The company created a light-hearted short film featuring their office dogs. The tech firm is also using the campaign to raise awareness and funds for UK charity All Dogs Matter, a rescue dog and rehoming charity.
Sideways 6 is a tech firm that collaborates with big organisations such as British Airways, Nestlé and Oxfam to manage customer insight. The platform also works alongside existing collaboration tools, such as Microsoft Yammer and Workplace by Facebook.
Matt Calver, partnerships manager at Sideways 6, said: “One of the things we believe in at Sideways 6 is ‘ideas from anywhere’ as great suggestions can come from any member of the team, not just management – so to practice what we preach, we handed the whole campaign over to the dogs and we think they did a brilliant job. At Sideways 6 we’re all about ideas, so we wanted to use this campaign to have some fun and take a more innovative, light-hearted approach.”
