Silverpop completes rebrand of Vtrenz

 

Silverpop online marketing solutions have completed the final stages of rebranding its Vtrenz product.

 

The firm hopes the move will cement its position as a leader in the emerging field of engagement marketing. After announcing the switch in February, Silverpop showcased it in Britain for the first time at the recent TFM&A event in the capital.

To promote the launch, the online marketing company have created a new website which offers articles, white papers, case studies, blog postings and best practice recommendations for marketers ‘seeking success in the new age of engagement marketing’.

Silverpop has also renamed its email marketing platform ‘Silverpop Engage’. Its Vtrenz demand management and marketing automation solution, which it acquired in 2007, has been renamed ‘Engage B2B’.

The rebrand comes little more than a month after JupiterResearch named Vtrenz as the solution offering both the highest overall business value and highest market suitability.

This news follows a year of solid growth for Silverpop, which added 30 percent more clients to its roster and drove revenue up 40 percent from 2008 figures.

“We will certainly continue to focus on our core strengths of email and B2B marketing automation,” says Bill Nussey, CEO of Silverpop. “The email platform is morphing into the communications dashboard for a wide variety of engagement marketing touch points.”

Bosses are relieved to have finally completed the streamlining of the company’s services: “What we really want to focus on now is the broad sweep of marketing solutions that Silverpop can offer”, says vice president of international markets, Will Schnabel.

Related articles

TECHNOLOGY NEWS: Vtrenz is top demand gen app, says research – 02-02-2009

Or use our enhanced search functionality to find other related articles

Related content

As B2B marketers become increasingly reliant on technology, the importance of cybersecurity continues to rise. New regulations around privacy and data have a direct impact on your data strategy and approach to customer engagement. For

Access full article

Propolis logo white

B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.