B2B Marketing
Apps and social media are channel options, rather than boxes to tick, according to Ian Symes Cisco UK & Ireland marketing director.
Speaking at the annual B2B Marketing Conference, Symes used his opening keynote to emphasise the importance of planning and strategy in any campaign activity.
He also highlighted the innovative ways in which Cisco is using its sponsorship of the 2012 London Olympic Games.
Join the conversation at the B2B Marketing Conference.
Finding the right agency partner for your business could be the difference between a good 2025 and a great one. The growth of your business may ultimately depend on the health of your agency relationship
As businesses look ahead to 2025, Hannah Stringer, Marketing Director, Moneypenny, shares her insights into the key trends shaping the future of B2B marketing. Moneypenny, a telephone answering and digital communication services company, has its
The best part of my job as Editor-at-large at B2B Marketing is spending time with some of the most inspirational leaders in B2B, many of whom I’ve also interviewed for the B2B Marketing podcast during
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
