Creating an online brand is much more complicated than you think. You have to keep in mind that a brand is not just your logo or corporate colors, it is much more. The brand makes it the epitome of all that, its mission, vision, objectives and of course, its staff, workers who are behind and give more human dimension.
Therefore, it is necessary to be clear about these goals and targets we want to achieve, and, above all, to make a very hard and constant work.
The first thing you need when creating a brand is to identify our target audience for our sales cycle. Publication of online ads involves choosing audience segments defaults provided by the platform user segmentation, so we can reach users that interest us without cluttering many other users that actually, they are not going to contribute anything.
We must analyze our database of customers and talk to our sales team to identify audience segments that best represent our ideal prospects and use the information we discover to make better advertising campaigns.
One thing you must consider: there is no success without establishing KPIs and objectives, so we must do it before starting any campaign. Branding is not something to throw away, in fact, it is the opposite. Using your goals when
creating your strategies and campaigns will give you a better chance to complete your goals and know why something does not work, as well as you will make sure that this will not happen again.
As we have said before, content is an essential part. We must create and test content and create ads of interest to our target.
The process for this is very simple: create two equal but with some variation listings, publish them at once, and, based on the results obtained by both eliminate the one obtained the worst results.
We use web analytics to monitor our web audience and their behavior. It helps us determine what marketing programs have the highest conversion rates, so we can invest more in the channels and tactics that are relevant to our business and our customers.
Similarly, we use a blog to strengthen our corporate image. The branding is to create in the mind of the user trust and confidence so later you can use that trust to help customers get what they want. To do this, we need a blog alongside building our brand to reinforce the fact that the brand is an opinion leader, and not just another brand trying to profit from customers.
When we publish online ads this improves the results of efforts in marketing, email marketing and social media because it helps us build our brand and a household name the user always get better search results, subscriptions for our newsletter and confidence to share your content and your product or service in the various social platforms.
However, pay for clicks is best known for measuring the return on investment of online ads, although marketers measure and analyze all possible aspects attributed to one of the many successful marketing initiatives, including metrics such as brand metrics or actions.
Furthermore, we can cast a wide net and then segmented for targeting efficiency and greater profit. No works backwards, since it is necessary to track the results we get from a wider audience before determining which subset is more profitable.
Finally, it is imperative to incorporate the retargeting through the web, advertising, email and social channels. The segmented advertising works better than advertising that ignores the interests of the audience. The retargeting begins with targeted advertising, and adapts to our message, frequency, and placement of the specific interests of your target audience at the right time when their interests are at their maximum intensity. Our ROI will be high and will be very relevant to our customers.
