Leeds-based agency Tall has been appointed to enhance the brand presence of global SaaS tech firm Sorted Group.
The three-month project will see Tall update Sorted’s existing brand guidelines, reviewing the firm’s digital output and ensure overall brand consistency.
Sorted works with international clients to provide custom-built, software applications for logistics and supply chain solutions. Founded by CEO David Grimes in 2010, its clients include retailers Asos, Lush, French Connection and Missguided.
Tall will work with Sorted’s inhouse marketing team to apply a digital-first approach to the brand. The project will also outline how Sorted’s personality should be showcased through future digital creations including responsive user interface layout, cards, buttons, iconography, animation, email marketing and social media.
Established in 2011, Tall has built a reputation in the North for digitally enhancing brands and user experience.
Lee Thawley, head of brand at Sorted, said: “Tall’s work has been exceptional, getting to really understand us, our world and the challenges we faced. They were also very respectful of our current brand, developing a set of digital guidelines and assets that we can now confidently use in-house to help further build our evolving brand.”
