Marketing agency Stein IAS has unveiled a new children’s book and animation with all proceeds going to family shelter Win.
The book, Somewhere to Believe In, written and illustrated by Stein IAS, aims to highlight the importance of empowering and supporting homeless children. In NYC, this amounts to 23,000 homeless children sleeping in shelters each night.
Donations will help Win, New York City’s largest provider of family shelter, fund childcare, after school classes, field trips and college preparation for homeless children.
In the story, Father Christmas searches for a little girl who wrote him a letter, and along the way realises there are many children who don’t have homes. In the end, the reader is the hero, because by making a donation and reading the book, they have supported a charity that is helping homeless women and their children.
Shannon Snead, VP development for Win, said: “With one-in-seven New York City school students experiencing homelessness before reaching fifth grade, this is a crisis that our city and state officials must address with the greatest urgency. The holidays are an especially challenging time for our homeless families, and children are often reminded of their lack of a permanent home when they send their letters to Santa. We hope this heart-warming story inspires everyone to give back this holiday season.”
