Sunderland AFC sign African deal

Sunderland AFC is supporting a new initiative launched by Tullow Oil to encourage inward investment in Africa.

The Invest in Africa initiative seeks to bring long-term investment into the continent to help stimulate economic growth.

Niall Quinn, director of international development, Sunderland AFC said, “We are genuinely excited about this ground-breaking opportunity to bring Sunderland into new territories and the global appeal of the Premier League is something that we can harness as a powerful tool for change through our innovative partnership with Invest in Africa.

“Africa’s passion for football is both heart-warming and inspirational and as a football club with community, people and international aspirations firmly at its core, there is a natural synergy between us and this wonderful continent. We look forward to growing and developing the partnership in the coming months.”

Tullow Oil is acting as a founding partner for the scheme and is seeking to attract five other companies to act alongside it.

Related content

Access full article

B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.