SWIP announces new head of marketing

Scottish Widows Investment Partnership (SWIP) has appointed Ian Marsh as head of marketing.

Marsh will be responsible for shaping SWIP’s marketing strategy across client communications, brand management and advertising.  Prior to joining SWIP, Marsh was MD and head of marketing communications EMEA for BlackRock and has held senior marketing positions with iShares, E-ON, Sony Ericsson and Vodafone.

Francis Ghiloni, director of distribution & client management at SWIP, said, “Ian is a great addition to the SWIP distribution & client management leadership team, bringing with him more than 18 years’ experience in global marketing and brand management. As head of marketing, Ian will work closely with all areas of the business to ensure SWIP’s marketing strategy supports our ambitious plans for future growth in Wholesale and Institutional markets, both in the UK and internationally.“

Marsh’s appointment comes a week after SWIP strengthened its marketing team with two other senior appointments.

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